Publishing
Write a useful brief for a short educational video
Define the learner’s starting point, the outcome, and the evidence needed on screen so a short educational video stays focused from script to final edit.
17 practical guides
Publishing
Give an idea the shape, context and clarity it needs.
Publishing
Turn one audience question into a practical article
Find the decision behind a reader’s question, define a manageable answer, and organise examples that help someone act without needing the original conversation.
Publishing
Write a headline that accurately describes the content
Name the task or finding clearly, preserve important limits, and compare the headline with the finished piece before using it on a page or promotional graphic.
Publishing
Make a video thumbnail readable at a small size
Choose one recognisable subject, simplify supporting text, and inspect the real small preview so the thumbnail communicates the video’s topic without misleading visual clutter.
Publishing
Choose a cover photograph that matches the story
Select a photograph that represents the article’s central subject, preserves honest context, and still works in the crops used by the page and its previews.
Publishing
Write captions that add context rather than repeat the image
Use a photograph’s caption to supply the relevant identity, circumstance, or explanation the viewer cannot reliably infer from the picture alone, without adding unsupported claims.
Publishing
Prepare accurate subtitles from a spoken script
Use the script as a starting aid, then reconcile it with the final recording so subtitles preserve the actual words, meaning, and relevant audio information.
Publishing
Check subtitle timing before publishing a video
Review captions against the finished playback, watching entrances, exits, reading time, and visual overlap so accurate text arrives when the viewer needs it.
Publishing
Write meaningful alt text for a tutorial photograph
Describe the photograph’s instructional purpose in its page context, preserving the information a reader needs without turning alternative text into a catalogue of visible objects.
Publishing
Keep text readable on a social media graphic
Prioritise a short message, clear type, and dependable contrast, then inspect the exported graphic at its actual feed size rather than only on the design canvas.
Publishing
Create a consistent visual style without repeating every layout
Use a few repeatable visual decisions to connect your work while giving each story the space and arrangement it needs.
Publishing
Build a short shot list from an article outline
Turn the useful actions in a written outline into a compact filming list that covers the explanation without collecting unnecessary footage.
Publishing
Repurpose a tutorial without copying the same introduction everywhere
Adapt the opening of a tutorial to what readers or viewers need in each format while keeping the underlying explanation accurate.
Publishing
Plan a realistic publishing calendar for one person
Build a publishing schedule around preparation, production and review time, with enough space to finish work alone.
Publishing
Collect feedback that can improve the next piece of content
Ask focused questions about a draft and turn the responses into decisions that make the next piece clearer.
Publishing
Present a creative project as a clear case study
Explain a creative project through its problem, decisions and visible result, with enough evidence for someone else to assess the work.
Publishing
Make a useful contact sheet when selecting photographs
Arrange small previews with clear filenames so you can compare a photo session efficiently and return to the selected originals.